Tuesday, February 18

Writer's Reveal - Advertising

Last time we met for Writer's Reveal it looked as if it would be no more. Our fearless leader at the time Emily M, had decided that blogging was no longer something she could squeeze into her action packed life. Thankfully though a fellow Emily offered to step in and take the reins to keep the little group together. Yay!!!
I am not sure how this dude fits in with the post but I
needed a picture and he sure is cute

After a bit of in house discussion we decided to make a few minor changes, the first of which being the day on which it was held. Due to my hosting of Thankful Thursday each week (which you should totally come and join in by the way), Thursday was not all that great for me. Thankfully, everyone else was happy with a change and Tuesday soon became the new day. Which works particularly well for me as it means I can do the old double whammy and join it in with IBOT over at Essentially Jess.

The other change put in place was rather than we give each other topics each month it was decided that we all try writing on the same topic and take turns each month in selecting the prompt. Since Emily had became our new driving force, she chose the first topic.

And what a great prompt she chose.

So on that note I guess I had best get on with the task at hand.


 Advertising has always been of interest to me. My first jobs were all sales based and by the time I had my second go at studying at university I had ditched the arty farty degree and was heading down the sure fire line to success of a business degree majoring in marketing. 

Though as it turned out I still wasn't quite ready to be the student I needed to be to actually study enough to get the degree done. The marketing side of the degree was great I loved learning about consumer behaviour and how to get inside the customer's head to ensure that sale. The accounting side of the business degree however, beyond boring and uninteresting. Needless to say I am still without a degree.


Needless also to say I am stumped at what to write. 

I had planned on rehashing a speech I wrote twenty years ago because my hazy memory thought it was related to advertising. After spending an hour tearing the house apart trying to find it last night I suddenly remembered that the title was actually English - Dead or Alive? And quite possibly had little to nothing to do with advertising. 

Double sigh. 

In my defense though it was an award winning speech and saw me crowned the Plain English Speaker for the state that year. Go me. 

So back to the here and now and writing about advertising. 

One would think it would have been simple enough given how much advertising is implanted into our daily lives. Every where we turn these days some form of advertising is being shoved down our throats. In both sublte and non subtle ways. Reality television shows have taken brand placement advertising to whole new levels leaving the consumer unsure of what it authentic or not. 

Meanwhile poor old little bloggers trying to cash in on the opportunity to advertise through sponsored posts are hauled over the coals for not being transparent enough in declaring whether they make money or not from mentioning a product.Tis a tough life sometimes in the fickle land of advertising. 

For me though my biggest issue with advertising is the falseness it portrays. Take Coke ads for example. If you are in a Coke ad your life is miracously transformed into one of fun and excitement. The reality of drinking it though is your end up obese and toothless. Which is possibly why I never made it to being a cut throat high flying advertising executive. The lies and misinformation was too much for this ethical peace loving hippy to endure. 

So what's your take on advertising? Love it or loathe it?

Make sure you head on over to my Writers Reveal buddies below and see what they think as well 

Melissa Writes
Have a laugh on me

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